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Paula Scher

It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds. Paula Scher Graphic...

Adrian Frutiger

If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page… When it is a good design, the reader has to feel comfortable because...

Bill Carson

Online design resources make everything less experimental, less memorable, less unique and less effective. its homogenized the work overall and made it easier to forget, with less impact. Bill Carson Ray...

Tinker Hardfield

If people are not completely for or completely against your product it’s actually you have not done much. Tinker Hardfield Nike's Senior...